Roots of Fight presents Chuvalo vs. Ali anniversary retrospective


March 29, 1966, Muhammad Ali–the self-proclaimed greatest boxer of all time–clashed with working-class Canadian champ George Chuvalo in a heavyweight title marathon that lasted all 15 rounds. Ali won by unanimous decision but declared Chuvalo “the toughest guy I ever fought.”

Roots of Fight recounts the epic bout through the release of a short documentary that provides new insights to the fight through the use of archival images, fight footage and an exclusive interview with Chuvalo and commemorates the event with vintage-inspired apparel. Get the gear and more exclusive content at


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Jeremy Brand started up this lovechild called back in 2009. It began as a hobby project and has turned into much more. In his spare time, you can find Jeremy on the mats, as he is a brown belt in Brazilian Jiu-Jitsu.


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