July 2, LAS VEGAS – Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), http://www.ryu.com/, is pleased to announce that they will be making their debut exhibitor appearance at the 2012 UFC Fan
Expo® on July 6th-7th at the Mandalay Bay Convention Center in Las Vegas. The UFC Fan Expo® is the world’s premier Ultimate Fighting Championship event where millions of fans of the fastest-growing sport have the opportunity to celebrate their passion for UFC by participating in various activities at the Expo.
To enhance the fans experience at the Expo, RYU will have top UFC Fighters Jamie Varner, Krzystof Soszynski, Darren Elkins, Mike Pierce, TJ Waldburger and Dennis Hallman as special guests at their exhibitor display (#2021) at the Mandalay Bay Convention Center who will be signing autographs, taking photos and talking to fans.
“We are pumped for our first UFC Fan Expo! RYU is coming in with six great UFC fighters that fans will be able to meet and get autographs from, so if you are an MMA fan then you will want to visit the RYU booth,” said RYU Brand Ambassador, Rocky Bice. “Not only will we have RYU gear available to buy, but fans will get to meet and hang out with the fighters who use and wear the RYU gear on a daily basis!”
At the UFC Fan Expo, RYU will also showcase new items from their Men’s Fall Collection along with apparel for their new Women’s Fall Line launching in July. Items available for purchase from their Men’s Line at the Expo include compression tops and shorts, the RYU Signature Tee along with other short-sleeve and sleeveless t-shirts, hoodies including the RYU Signature and Warrior Hoody and full zip-fleece hoodies and various accessories such as duffle bags and headwear items. In addition to this, RYU will also have available their Wakizashi and Ashigaru performance shorts and designed specifically to enhance the overall performance of Martial Artists while keeping them comfortable at the same time.
From their new Women’s Fall Line, RYU will have on display and for purchase for the first time their Martial Arts Onna Fight performance shorts, Tanto Compression Tops and Capris, Allure and Knockout bra tops, tank tops (with built-in bras), performance and training tops, capris, training, tight and crop pants and various short-sleeve t-shirts including their casual novelty tops.
“We are excited to come together with the Mixed Martial Arts community for the first time at the UFC Fan Expo,” RYU CEO, Christopher Martens, commented. “The expo gives us a unique opportunity to share our passion and product with consumers that have similar lifestyles and cultures.”
Founded on the principles of respect, strength, honor and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU’s premium innovative apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness. By producing products that are environmentally, and ethically, sound, all of RYU’s apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.
Through the creation of innovative apparel and products that have less of an impact on the environment, RYU’s fabrics and technologies include their moisture control AIR Weave, thermal control fabric FIRE Weave, weather resistant fabric WIND Weave and eco-friendly fabric TERRA Weave.
In December 2011, RYU became an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their webstore. To-date, elite professional athletes such as Top UFC Welterweight Jon Fitch, Top UFC Bantamweight TJ Dillashaw, 2011 Mr. Olympia Phil Heath, Boston Red Sox Outfielder Darnell McDonald and one of the World’s Top Ultra Endurance Athletes Christian Isaakson have been selected to RYU’s athlete brand representation roster.