RYU announces first athletic training facility partnership to pen the House of RYU in Las Vegas

July 17, LAS VEGAS – Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), http://www.ryu.com/, is thrilled to announce the opening of the first House of RYU athletic training center.  RYU, in partnership
with Shogun MMA, officially opened the Las Vegas House of RYU facility (4040 West Hacienda Avenue Suite 130, Las Vegas, Nevada, 89118) on Monday July 16th, after undertaking an extensive re-branding.   The facility both inside and out has been updated to reflect and represent the RYU ethos ofrespect, strength, honor and sustainability.

The House of RYU will offer fitness and training programs for athletes and MMA practitioners of all levels.  In addition to this, the House of RYU will also be a headquarter location for RYU athlete appearances, fighter signings and is poised to become one of the top Martial Arts training facilities in the world for pro fighter training camps and fight preparation.  The House of RYU will also be actively involved with the local (501(c)(3) pending) non-profit organization The Fight Foundation that educates and empowers at-risk youth thru Mixed Martial Arts and mentoring programs and activities, hosting   events to combat bullying and its ensuing social issues.

“RYU is honored to have the opportunity to partner with Shogun MMA in launching the first House of RYU athletic center in Las Vegas,” saidRYU President, John Wood.  “The facility will not only showcase the latest RYU apparel, but will be home to all the men and women RYU warriors around the country. This is a tremendous opportunity to continue the RYU movement.”

As part of the re-branding of the facility, RYU will also replace the previous retail display with new items from their just released Men’s Fall 2012 Collection and new Women’s Fall 2012 Line so that Martial Arts enthusiasts who train at the House of RYU will also be able to wear RYU’s premium performance apparel and gear specifically designed to enhance their overall performance.

“We are truly honored to be partnered with such an incredible company and brand like RYU. With the continuous evolution of Mixed Martial Arts training, health and wellness, we feel this is the perfect marriage between fitness, apparel and lifestyle,” added Keebo Robinson ofShogun MMA.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU’s fabrics and technologies boast the attributes of Moisture Control Fabric (AIR Weave), Thermal Control Fabric (FIRE Weave), Weather Resistant Fabric (WIND Weave) and Eco-Friendly Fabric (TERRA Weave).  RYU’s authenticity in its apparel and products is also reflected in the design of each item containing one or more symbols from ancient Samurai iconography.

Founded on the principles of respect, strength, honor and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU’s innovative premium apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness.  By producing products that are environmentally, and ethically, sound, all of RYU’s apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

RYU is an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their web store.

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