The Business of MMA: Can Subscription Streaming Replace Pay-Per-View?

With traditional revenue models on the decline, over-the-top streaming might just be the future of Sports Entertainment. Nearly eight months after the announcement that the UFC and ESPN reached a five-year $1.5 billion media rights agreement, the largest MMA promotion in the world made its debut on ESPN+. Although it wasn’t an all-star lineup, there were … Continue reading The Business of MMA: Can Subscription Streaming Replace Pay-Per-View?