PFL Signs With NXT LVL as Official Water Partner

Photo credit: PFL MMA

The Professional Fighters League has made Takeover Industries’ NXT LVL hydrogen water the promotion’s official water, the PFL announced Monday. The partnership is slated to begin in January and run through December 2024, according to a news release.

NXT LVL is set to present the PFL Challenger Series, beginning this February, which will be streamed on fubo Sports Network, and lead into the 2022 PFL Regular Season.

“The Professional Fighters League is excited to partner with NXT LVL for the 2022 Regular Season and Playoffs, and begin with the PFL Challenger Series in February, streaming exclusively on fubo Sports Network,” PFL CRO Jon Tuck stated via news release. “As we look ahead to a year full of PFL action, we want to provide our athletes with the necessary resources to perform at their best, and NXT LVL will benefit them greatly throughout the season.”

NXT LVL recently welcomed former UFC and WEC champion and PFL lightweight contender Anthony Pettis to its advisory board. Pettis is set to return to PFL in 2022 after competing in the 2021 season.


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A post shared by Anthony Pettis (@showtimepettis)

NXT LVL also has partnerships with boxing legend Manny Pacquiao, as well as Grammy award-winning rapper T-Pain for its Gamer Shot. T-Pain has an eSports team and content studio under his Nappy Boy Gaming banner.

NXT LVL is made with hydrogen and a formula called QUAD-C, which is composed of colloidal copper, gold, platinum, and zinc.

“Our award-winning innovative performance beverage company is thrilled to work with the PFL, which is one of the fastest-growing and most innovative MMA leagues in the world,” said Toby McBride, the founder and chief executive officer of Takeover. “Our water is sourced from natural springs and infused with hydrogen and other all-natural supplements that athletes use to prepare and recover from grueling training. We’re finding consumers of all ages and ranges of fitness appreciate these same benefits from NXT LVL.”


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