HDNet’s near-11-year run comes to a close on Monday, July 2, but the all-high-definition cable channel’s replacement promises to have a familiar feel for MMA fans.
In January, HDNet announced a joint venture with AEG, Ryan Seacrest Media and Creative Artists Agency that sees HDNet rebranded as AXS TV (pronounced “access”).
On Monday, that relaunch goes live, but AXS TV officials promise MMA-related programming such as “Inside MMA” and “HDNet Fights” will continue to feature prominently on the rebranded outlet.
“I’m incredibly excited to be in business with AEG, Ryan Seacrest and CAA,” HDNet co-founder and chairman Mark Cuban stated. “This is a major step on our way to offering more live programming than any other entertainment and lifestyle network.”
“Inside MMA” already has relocated to a new studio at Los Angeles’ AEG-owned L.A. LIVE complex, courtesy of the new partnership.
AXS TV officials promise to capitalize on AEG’s affiliations with more than 100 live-event venues around the globe to provide “exclusive behind-the-scenes access to live concerts and music festivals, red carpet premieres, award shows, parties, pop culture events and in-depth interviews with the people and artists who make live entertainment so uniquely fascinating.”
AXS TV is expected to be available in 35 million homes and should be available through all existing carriers who currently distribute HDNet.
“Over the last year, we’ve been diligently working with our partners AEG and CAA to strategize and explore how we could deliver quality live entertainment and lifestyle programming to a large audience,” Ryan Seacrest stated. “HDNet is the perfect partner to help us translate our vision into a reality, giving us an instant reach into 35 million homes when we rebrand the channel and launch AXS TV.”
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