Press Release

Top martial artists to represent RYU across the U.S. this weekend

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August 17, 2012, LAS VEGAS – Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN),http://www.ryu.com/, is pleased to announce that this weekend top Martial Artists will be representing RYU at various events taking place across this U.S. including Strikeforce fighters Lumumba Sayers and Sarah Kaufman who will be Main Card fights for Strikeforce on Showtime.

On Saturday, Lumumba Sayers (6-2-0 win/loss/draw record) will be representing RYU for his Main Card fight event when he takes on Anthony Smith (14-7-0 win/loss/draw record) being aired on Showtime starting at 10:00 EST.  On the women’s side, Hiroko Yamanaka will be representing RYU when she takes on Germaine de Randamie along with former Strikeforce Champion, Sarah Kaufman, when she tries to win back her belt from Rhonda Rousey.  Kaufman will be the Main Strikeforce Event of the evening on Showtime with her corners wearing RYU for her weigh-ins, walkout and fight.

Getting underway in the Los Angeles area on Saturday night, will be Ky Hollenbeck – the current four division World Champion and face of U.S. Muay Thai – who will be fighting and representing RYU at the Muay Thai World Standoff taking place in Pomona, California. This will be the biggest and most important fight in international Muay Thai history to-date.

“RYU is fortunate to have so much going on this weekend and we are grateful to be associated with such hard working athletes who are dedicated to RYU,” said Rock Bice, brand Ambassador for RYU.  “We would like to thank them all for their support.”

In addition to this, RYU will also be sponsoring the Tuff-N-Uff Fighting Championships “Mayhem in Mesquite”event taking place on Saturday at the Casablanca Resort in the Las Vegas area which showcases the future stars of MMA.  RYU Warrior Athletes will also be making special guest appearances in other parts of the U.S. this weekend including Strikeforce fighter Josh Thomson who will be attending the Grand Opening of the new UFC gym located on Oahu while wearing and representing RYU. Top UFC fighters Jamie Varner and Anthony Njokuani will be attending the Europa Fitness Expo in Texas and sporting the latest RYU apparel and gear.

Founded on the principles of respect, strength, honor and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU’s innovative premium apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness.  By producing products that are environmentally, and ethically, sound, all of RYU’s apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU’s fabrics and technologies boast the attributes of Moisture Control Fabric (AIR Weave), Thermal Control Fabric (FIRE Weave), Weather Resistant Fabric (WIND Weave) and Eco-Friendly Fabric (TERRA Weave).  RYU’s authenticity in its apparel and products is also reflected in the design of each item containing one or more symbols from ancient Samurai iconography.

RYU is an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their web store.

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Jeremy Brand is an experienced MMA writer and columnist. He is the founder of MMASucka.com, and has represented the company with media credentials at many mixed martial arts fights. Jeremy is also a black belt in Brazilian Jiu Jitsu, training in BC, Canada.

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