Many fighters these days are signing with big name companies for endorsement deals. UFC middleweight champ Anderson Silva has been signed by Burger King and most recently globally signed with Nike. Much like Silva, the UFC light heavyweight king-pin, Jon Jones signed a gigantic endorsement deal with Nike on a global basis just recently.
Like the other champs, Georges St-Pierre, the welterweight title holder is no different. He has had deals with Under Armor and Gatorade. You can now add the Coca-Cola company to that list of GSP’s sponsors. He has signed a multi-year agreement to become the face of NOS Energy Drinks. If you watched the first episode of The Ultimate Fighter Fridays, NOS Energy Drinks was the main sponsor.
St-Pierre spoke with MMAWeekly.com about the deal.
“I feel very privileged. It’s great we can work together to create a product to best fit the athlete, and with NOS that’s what it’s all about. I’m very happy to be in the family of Coca-Cola right now and to be associated with the product.”
Also speaking with MMAWeekly.com was the director of sports and entertainment marketing for Coca-Cola, Arjun Chowdri. He mentioned that GSP jumped to the top of the list when looking for athletes.
“As we looked to expand, we looked at different areas, and MMA was a really ripe opportunity. It’s got that grit, that no nonsense, that high-performance energy that NOS is about. As we looked at the sport, we looked at athlete partners, Georges St-Pierre obviously jumped to the top of the list. He’s an incredible person, actually came down to our offices and we talked about our brand, he talked about his brand, and we felt like there was a very organic fit around our brand really being focused on mental focus and high performance energy and that’s really everything he does.”
Check out the video below.
