Super Fight League, Asia’s largest MMA Organization, today announced a new 3-year title sponsorship deal with PACL India Limited (Pearls) (http://www.paclltd.com). Pearls SFL is Asia’s largest Mixed Martial Arts promotion. SFL is the brainchild of Raj Kundra, owner of Rajasthan Royals, and the Bollywood action superstar Sanjay Dutt. As title sponsor Pearls Group has also taken naming rights of SFL’s Friday Fight Nights events, which will continue, to air live and free on a bi-weekly basis on ESPN Star Sports 1 & 2 along with a live free stream on YouTube.com/SFL.
PACL Limited Chairman said, “We are a national company delivering top quality real estate projects. We believe we can use SFL as a platform to showcase our products and brand to a unique new audience associated with watching this action packed sport.” He continued, “We are dedicated to promoting action sports throughout India especially when you consider most of our Olympic medals come from Boxing or Wrestling.”
SFL provides Mixed Martial Artists from India and abroad a chance to showcase their talents and grow the sport of MMA in India. SFL has over 250 Indian based fighters signed and continue to expand their roster, which currently sits at over 300 male and female athletes. PACL Limited Chairman went on to say, “SFL has continued its success with great ratings on ESPN’s STAR sports along with a portfolio of great Indian and international fighters on their roster and sponsors associated with them. We believe in long-term association and are proud to partner with Raj Kundra and Shilpa Shetty Kundra in the SFL.”
Raj Kundra, Founder Chairman of Super Fight League, said, “I am thankful to the Pearls Group and its Chairman for showing his faith and trust in our league. Pearls group is one of the few companies in India who have backed action sports such as Kabaddi, Kushti and now MMA. The Pearls company tag line is very apt for SFL ‘Touching Hearts Building Confidence’. We look to deliver bigger and better shows to our Indian and worldwide audiences. The support our Indian cage fighters have been given has really helped boost their confidence and livelihood to be able to use SFL as a platform to make name, fame and money. Our reach delivers sponsors a quality product and the format of the sport is such that it gives the brand logo’s great coverage during the live events. Again I thank and welcome Pearls group to the SFL family.”
Shilpa Shetty Kundra, Director for SFL, said, “We are happy to have the Pearls Group as a title sponsor and welcome them to the SFL family. We have worked very hard over the last year to build a platform and India’s only all year round sports league. It’s wonderful to see brands come forward and have faith in the reach of the sport of MMA in India. India being an action loving country, we all love watching action movies but nothing beats real life action in the cage. The ratings have been very promising and we strive to keep our audiences and sponsors happy whilst building SFL into a world class MMA league.”
Super Fight League’s Pearls SFL will hold bi-weekly events through March of 2014 live on ESPN STAR Sports 1 and 2 and http://www.youtube.com/sfl. For more information on all the action, please visithttp://www.superfightleague.com.
