There’s a new King in town… King Crisps have teamed up with the “Notorious” Mixed Martial Artist, Conor McGregor, to launch the new “Make it Superior with King Campaign” and just like Dublin’s latest sports idol King Crisps are unique, iconic and tasty!

King Crisps have long been the superior snack of choice for the Dublin native, the cheese and onion combo plus special secret ingredient means they’ve got the best recipe for success something our new King can relate to! McGregor may talk the talk and walk the walk but just like King Crisps, he Makes it Superior and lives up to the hype! When it came to choosing the new successor to the Kings throne, McGregors regal style, winning personality and natural charm, made him the perfect choice!

Video: Conor McGregor stars in King Crisps commercial

Molly may have been partial to bit of seafood but Dublin’s latest icon likes nothing more than savoring the superior flavor of King Crisps, something the UFC champ has always enjoyed before becoming the legend of today, speaking from his new custom made throne, the new King says;  “They call me the people’s champion and I think that’s true because one thing I know about Dubliners, is that they’re honest and they’ve got great taste, that’s why Conor McGregor and King Crisps are the superior choice!”

In fact rumour has it, that the Crisp Lover and MMA fighter likes King crisps so much, that he may have even borrowed some style tips from the famous King logo, just take a look at our new promotional video, and be the judge of that one!

All hail the new King!!!!