June 10, 2015 – Fuzion Vapor, the premier distributor of premium e-juices, have struck an agreement on a one year, landscape changing deal with long standing World Series of Fighting lightweight champion Justin “The Highlight” Gaethje.
One week after scoring an equally significant deal with Mixed Martial Arts powerhouse gym “The Blackzilians,” Fuzion Vapor teamed with Hammerhead Sports Marketing to search for another prominent name to represent their rapidly growing brand; one who’s development as a Mixed Martial Artist matched the company’s vision for growth. After working with him prior in a one fight sponsorship deal in his career defining fight against Luis Palomino in March, seeing his rapidly growing resume of success in Mixed Martial Arts, all signs in their search quickly pointed to Gaethje, the unbeaten 26 year old.
“This is a great opportunity to work with one of the best up and coming fighters in the world,” Fuzion owner Shane Johnson said. “When we sponsored him for the Palomino fight, we found Justin to represent everything Fuzion Vapor stands for. His refusal to back down in the face of adversity, continued growth as an elite fighter, fan friendly personality inside the cage and out made our choice to extend this long term offer to him a no brainer.”
Owner of a spotless 14-0 record, the World Series of Fighting lightweight title, and fresh off a career defining performance; a third round technical knockout victory over the highly regarded Palomino; which is being called one of the top fights in 2015 thus far; Gaethje has made headlines as an elite talent in one of MMA’s deepest weight classes. The Safford, AZ native, Colorado based fighter believes the opportunity to team with Fuzion Vapor in this deal is one that he greatly looks forward to being part of, due to shared values with the company.
“I am really excited to have Fuzion Vapor on board with this long term deal,” Gaethje said. “We love the family atmosphere of the company and look forward to working with them.”
Johnson also feels that the deals with Gaethje and The Blackzilians will help Fuzion Vapor grow in MMA circles; thus helping in professional growth of their brand as a whole.
“Between our high level deal with the a world class camp, The Blackzilians, and now our deal with an elite fighter in Gaethje, we feel the Fuzion Vapor brand has a strong foot hold in the MMA community. We feel that this foot hold will help us grow our already rapidly growing company even more.”
To make the deal possible and different from the norm, Johnson, Gaethje’s manager Kyle Stolz and Hammerhead Sports Marketing owner Ryan Gibson worked with highly respected Tim Holman of Atlanta, GA to make a contract for sponsorship that is the first of its kind, modeled after the high level ones used in the National Football League. Stolz, no stranger to big level sponsorship deals, called the contract given to Gaethje rare and unlike ones generally handed out in MMA. However, in spite of the rarity, he feels Gaethje is more than the right choice for a deal of this level.
“This is one of the biggest endorsement deals I’ve seen in this sport,” Stolz said. “I’d be very surprised if there are more than a handful of fighters with this level of endorsement. In my opinion, Justin is more than worth this however. He’s one of the most exciting fighters in MMA. He’s a dream client with a loyal fan following. We can’t wait to have Fuzion on board.”
While the deal is an obvious game changer for Gaethje, it also shows ability of fighters to land prominent and financially profitable sponsorship contracts on all levels of MMA. World Series of Fighting matchmaker Ali Abdel-Aziz feels that this deal accomplishes what he hopes for fighters across the sport to achieve.
“I am excited to see a great champion like Justin landed this deal.” Abdel – Aziz said. I truly want to see fighters, especially those in World Series of Fighting succeed financially inside the cage and be rewarded for it sponsor wise outside of it. The Fuzion Vapor deal accomplishes this.”
Gibson, who helped broker the deal between all parties, agrees and feels that it’s a proper time for Gaethje to get his just due financially and Fuzion Vapor to continue their rapid growth as a prominent player in the sponsor scene.
“Justin is one of the best 155ers in MMA and a great champ,” Gibson said. “I’m honored to have him as the first individual client signed long term as part of the Fuzion Vapor brand. Between this deal and the one with the Blackzilians, now is a great time to be part of the Fuzion Vapor team.
ABOUT FUZION VAPOR:
Based out of St. Johns Park, Florida; Fuzion Vapor is the largest distributor of e-juice across the nation and carries the largest supply of e-cigarette accessories in the state of Florida.
Visit Fuzion Vapor
Online: www.fuzionvapor.com
Twitter: @FuzionVapor
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Visit Hammerhead Sports Marketing
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Contact Hammerhead Sports directly
(803) 487-6808
hammerheadsportsmarketing@gmai
Visit Justin Gaethje
@justin_gaethje
