It all began with UFC 129 in April of this year. The UFC decided to let fans enjoy every fight on the card even if they weren’t live at the event via their Facebook page.
Dana White explained to El Octagono that in January of 2012 that agreement will come to an end.
[The Facebook fights] will go away when the FOX deal starts which is in January because all that programming now, I mean the reason we did the Facebook fights was because nobody could see those fights. So we put them up on Facebook as an option for fans, because we always love to give more fights. But with the fact that FOX wants to pick up all these fights, they’ll be on television now.
Thanks to MMAmania.com for the transcription.