ONE Championship has announced multiple revenue partnerships spanning multiple platforms for Asia’s largest sports media property. The partnerships include Xiaomi, Intel, HP, and Logitech.
Chairman and CEO of ONE Championship Chatri Sityodtong said, “The announcement of these partnerships is a testament to our team’s exceptional work alongside global brands to solve their marketing and business needs.”
”We believe that by harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe.”
The partnerships cover martial arts, esports, and other ventures, including ONE Studios.
The commitments also include the upcoming inaugural season of reality competition series The Apprentice: ONE Championship Edition, where 16 contestants will compete for a $250,000 year-long contract to become Sityondtong’s protege at the ONE Championship headquarters in Singapore.
The electronic brands included in the partnership have a global profile to help reach fans across the globe.
Shou Zi Chew, President of International, Xiaomi, said, “As Xiaomi continues to grow its presence globally, we are thrilled at this opportunity to partner with ONE Championship – a world-class sports property.”
“This major initiative will provide a valuable platform to cross-pollinate the fanbase of ONE Championship with Mi Fans around the world. Through this, we can work in tandem to grow a shared passion for Xiaomi’s amazing products and sports, further ignite dreams, inspire nations, and change the world through real-life superheroes.”
Expect to see the partnerships on full display when ONE returns to action in 2020.
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