The Ultimate Fighting Championship (UFC) is pleased that Canadian viewers shared in the excitement this past weekend around the highly anticipated return of UFC welterweight champion Georges St-Pierre for UFC 154: ST-PIERRE vs. CONDIT. Preliminary card action available on Sportsnet and TVA Sports in English and French Canada, respectively, postedimpressive numbers with a cumulative reach of more than 1.5 million viewerstuning in to watch all or part of the broadcast.
In English Canada, the UFC 154 preliminary card was the most-watched UFC prelim ever on Sportsnet, attracting an average audience of 319,000 (2+). In French Canada, TVA Sports had an average audience of 177,000 (2+). Overall, the UFC 154 prelims was the number one sportsshow of the evening in both English and French Canada on November 17 with an average of 496,000 Canadians watching the entire two-hour preliminary broadcast on Sportsnet and TVA Sports.
*Source: BBM Canada (preliminary data); all audiences are 2+
