21 articles
Venum to replace Reebok as partner for UFC The world’s largest MMA promotion, the UFC, today announced that it will be partnering with Venum to produce its uniforms as its deal with Reebok expires in 2021. The original partnership with Reebok began in 2015. Reebok provided both in-cage uniforms a...
Considering all that went into it – ten months of buildup, a week of events in Vegas, two lead-in fight cards, and a legitimately stacked card from top to bottom – UFC 200 should have felt big and different. It didn’t. It’s not that the UFC didn’t try. They replaced the usual blue-gray canvas wit...
On the agenda this week: The new UFC corporate campus; Ronda Rousey updates following her loss to Holly Holm; the roast of Reebok and predictions for the next UFC Fight Night, the Ultimate Fighter Finale and our big event, UFC 194. We head into an exciting UFC Fight Week. Ronda Rousey Loss Stuns ...
The UFC-Reebok deal is less than a year old. It’s been implemented for less than four months. In that short span of time, however, the deal has already produced enough missteps and miscalculations for the entire six-year term. At each turn, the deal seems like it couldn’t get any worse…until it d...
On Monday, famous cutman Jacob “Stitch” Duran told Bloody Elbow that the Reebok deal may chase the cutmen to boxing. “This is what I do full time. I also do boxing and the pay scale is a little different there,” Duran said. “The fighters pay you directly in boxing, where in MMA it’s the promoters...
Talking Combat with Chris Toplack Debut On the debut edition: Aldo is officially off the UFC 189 card, Jon Jones case reaches a stalemate, Ken Shamrock claims his fight with Kimbo wasn’t fixed, reaction to the UFC’s new Reebok kits and predictions for UFC 189. [powerpress] Talking Combat with Chr...
UFC and Reebok today unveiled the first-ever UFC Fight Kit. Built for high-performance athleticism, the UFC Fight Kit will be worn by every athlete that steps into the Octagon and symbolizes UFC’s continuing evolution in the sport of mixed martial arts (MMA) with a line of apparel developed with ...
Watch the Official UFC Fight Kit Launch press conference at 7 am PT / 10 am ET On Tuesday morning the UFC will unveil the official Reebok fight kit to the world. There will be many fighters in attendance for the press conference, including: Champions T.J. Dillashaw, Daniel Cormier, Fabricio Werdu...
The UFC-Reebok deal goes into effect in 38 days. UFC fighters, in an unprecedented collective showing, have not been shy in voicing their disapproval. (Which is not to say that everyone is unhappy.) The UFC has 38 days to make it right or not, though judging by the UFC’s public comments, it’s unl...
It’s Monday, so that means there’s an epic new Eye of the Storm MMA Podcast here at MMASucka.com! Justin sits down with Matt Davies and Gavin Williams of Fighter Services, the Asia-Pacific region’s premier MMA management company, to talk the business of Asian MMA, Paul Cheng, and potential athlet...
It’s Monday, and it’s time for another episode of the Eye of the Storm MMA Podcast! I catch up with Duane Finley of Bleacher Report, and “Ole Bocephus” is not short on words when it comes to Reebok, a fighter’s union, and more. Also, there’s a musical inclusion with a track from Stormland. Listen...
The details of the UFC-Reebok sponsorship pay scale are out, and the reaction has not been pretty. Fighters aren’t happy. Media aren’t happy. Even Joe Rogan spoke up about how he isn’t happy. Not everyone is unhappy. Joe Lauzon finds the pay scale agreeable. But at 18 UFC fights, he’s only two fi...
In nearly two months, the UFC roster will fully be under the Reebok sponsorship deal. Although a few fighters have other sponsors such as Luke Rockhold and Robbie Lawler with Adidas, they will be obligated to wear Reebok during the week of their respective fights. This has been a heavy topic for ...
Many UFC fans are disgruntled with the Reebok deal that took place late last year, and rightfully so. What used to be a sign of originality and progress, UFC fighters will now have to wear Reebok-branded clothing. Whether they like it or not. The explanation for how this helps the fighters is bas...
Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces today its partnership with UFC featherweight contender, Conor McGregor. The signing follows the recent announcement of Reebok’s groundbreaking partnership with the UFC, the world’s lea...
Reebok today announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s groundbreaking partnership with UFC, the world’s leading mixed martia...