
McGregor vs. Khabib: UFC Business and Revenue Shaped By Rivalries
To say that the UFC business and revenue model thrives on rivalries is obvious. The rivalry between Conor McGregor and Khabib Nurmagomedov produced one of the most hyped UFC fights in history. UFC 229 in 2018 stands as MMA’s highest-grossing event ever due to massive pay-per-view sales and gate r...














