12 articles
The UFC-Reebok deal is less than a year old. It’s been implemented for less than four months. In that short span of time, however, the deal has already produced enough missteps and miscalculations for the entire six-year term. At each turn, the deal seems like it couldn’t get any worse…until it d...
UFC and Reebok today unveiled the first-ever UFC Fight Kit. Built for high-performance athleticism, the UFC Fight Kit will be worn by every athlete that steps into the Octagon and symbolizes UFC’s continuing evolution in the sport of mixed martial arts (MMA) with a line of apparel developed with ...
Watch the Official UFC Fight Kit Launch press conference at 7 am PT / 10 am ET On Tuesday morning the UFC will unveil the official Reebok fight kit to the world. There will be many fighters in attendance for the press conference, including: Champions T.J. Dillashaw, Daniel Cormier, Fabricio Werdu...
The UFC-Reebok deal goes into effect in 38 days. UFC fighters, in an unprecedented collective showing, have not been shy in voicing their disapproval. (Which is not to say that everyone is unhappy.) The UFC has 38 days to make it right or not, though judging by the UFC’s public comments, it’s unl...
Each and every Friday, unless we miss one, we will bring you five stories that we found the most interesting from the world of mixed martial arts. Five things that happened in MMA this week 1. Reebok Pay Structure Revealed After months of speculation, the UFC has finally revealed the pay structur...
The Ultimate Fighting Championship was subject to serious criticism because of the way they planned to distribute the money resulting from the Reebok uniform deal. As a result, the championship has decided to alter the way it is done: instead of following the original plan, distributing the money...
Fighters, managers and media have all been questioning how the new Reebok sponsorship payout structure would be. It’s finally been revealed. An email was sent out to each and every fighter under contract to the organization and after one fighter revealed the structure via Twitter, the promotion o...
Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces today its partnership with Canadian UFC lightweight Olivier Aubin-Mercier. The announcement builds upon Reebok’s groundbreaking partnership with UFC, the world’s leading mixed martial a...
Reebok today announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s groundbreaking partnership with UFC, the world’s leading mixed martia...
Global fitness leader Reebok today announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ever UFC ‘Fight Week gear’ and a ‘Figh...
Watch the UFC-Reebok press conference live on MMASucka.com at 8am PT/11am ET We announced yesterday that Uniforms were going to be unveiled for the UFC sometime this week and today the organization is holding a special press conference. Check out the video below. Watch the UFC-Reebok press confer...
If you look at any MMA fighter, you will see them walk down to the cage decked out in sponsor logos and when they enter the cage, the banner will also be clamoured with even more. The UFC is looking to turn away from the norm. UFC Uniform Deal Means the End of In Cage […]