3 articles
The UFC-Reebok deal is less than a year old. It’s been implemented for less than four months. In that short span of time, however, the deal has already produced enough missteps and miscalculations for the entire six-year term. At each turn, the deal seems like it couldn’t get any worse…until it d...
The UFC held a press conference this week to discuss their new Athlete Marketing and Development program. The press conference announced partnerships with Fusionetics and EXOS, revealed plans for a rehab facility called the UFC Lab, and officially introduced Jeff Novitzky as the head of the progr...
Fighters, managers and media have all been questioning how the new Reebok sponsorship payout structure would be. It’s finally been revealed. An email was sent out to each and every fighter under contract to the organization and after one fighter revealed the structure via Twitter, the promotion o...