4 articles
To say that the UFC business and revenue model thrives on rivalries is obvious. The rivalry between Conor McGregor and Khabib Nurmagomedov produced one of the most hyped UFC fights in history. UFC 229 in 2018 stands as MMA’s highest-grossing event ever due to massive pay-per-view sales and gate r...
The UFC’s decision to relocate UFC 232 is certainly driven by money, but for different reasons than many think. The main event for UFC 232 at the T-Mobile Arena was thrown into jeopardy Sunday. An announcement stated a ‘very small amount‘ of the steroid commonly known as turinabol was found in h...
The UFC is banking on big numbers from UFC 229 to validate their profit model and give a much-needed boost to revenue this year. The past year and a half has been something of a trial by fire for the UFC. After selling the company for a record $4 billion and holding four out of […]
It is looking like the fans will finally get the wish of seeing the UFC on broadcast television. According to reports from the Sports Business Journal, the UFC and Fox have agreed to a multi-year deal that would include up to four events a year on Fox networks, which includes Fight Nights and The...