Adrian Lee is proving that modern mixed martial arts success extends far beyond the action in the ring. The 19-year-old ONE Championship phenom has been building his brand through content creation and coaching while maintaining his perfect professional record. His multifaceted approach to career development reflects the evolving landscape of athletics, where athletes must engage audiences across multiple platforms.
The youngest member of the legendary Lee family boasts an impressive 3-0 professional record with a 100 percent finishing rate. Adrian Lee’s most recent victory came against Takeharu Ogawa at ONE 172 in March. Between training camps and fight preparations, Lee has dedicated significant time to developing his presence on social media and YouTube.
Adrian Lee Growing Online Brand Between Fights
“Vlogging, photography, and videography are all something I’ve been trying to get into. I just started up my YouTube channel not too long ago. I think that’s a big part of MMA — your brand is a big part of the MMA scene and how people see and perceive you,” Adrian Lee described to ONE.
The Hawaii-based star has taken a completely self-taught approach to mastering content creation. He has invested countless hours studying videography and photography techniques through online tutorials. Adrian Lee’s commitment to learning these new skills demonstrates the same dedication that has made him successful inside the cage.
“It’s definitely been super interesting. I’ve had to learn a lot. I learned all this videography and photography on my own, just watching hours of YouTube videos. But it’s been a lot of fun so far, just finding and creating new things,” the teen star said.
Adrian Lee Eager to Rake in Big Bucks with Bigger Online Footprint
While Adrian Lee’s content creation goals remain flexible, his motivation combines personal branding with financial aspirations. He understands that building a strong social media presence can significantly impact a fighter’s earning potential. His approach to brand building shows maturity beyond his years in recognizing the business aspect of athletics.
“Honestly, there aren’t too many specific goals for the near future. The overall goal of my content creation on YouTube and Instagram is just to bring more eyes to me and to help build my own brand. I would also love to make some more money from YouTube or Instagram,” Adrian Lee stated.
Adrian Lee Taking Time Out From the Net For Coaching
Adrian Lee has also discovered a passion for coaching at Prodigy Training Center. His growing experience as a professional fighter has positioned him to mentor other promising athletes. The joy he derives from seeing teammates succeed has become a significant source of motivation.
“Coaching has definitely begun to become a passion of mine, especially now that I’m a professional fighter with some experience. I’ve really got my feet in the door, so it’s a lot easier to coach my fellow peers and other fighters,” Lee added.
Adrian Lee’s approach to career development showcases how modern fighters can build sustainable success through diversified skill sets and genuine passion for helping others achieve their goals. The balance is also giving Lee ways to develop all facets of himself in and out of the gym. As Lee continues his march in the lightweight division, he is also growing outside of it to have a long future in the space.
